For Coffiona, product quality and brand reputation have always been the foundation of sustainable development.
We understand that a product reaching the customer is the result of many stages such as production, transportation, warehousing, distribution, storage, and use. Therefore, responsibility for the product also needs to be clearly defined, transparent, and appropriate to the role of each party .
This policy is designed to protect the legitimate rights and interests of Coffiona, its distribution partners, and customers, while also providing a basis for coordinated handling of any product-related issues that may arise.
1. Purpose
This policy was developed to:
- Define the scope of responsibilities of Coffiona and its partners in the product distribution process.
- Ensuring the legitimate rights and interests of all parties.
- Establish guidelines for coordinating efforts when product-related issues arise.
- Building a transparent and sustainable distribution system.
2. Principles of Product Liability
Coffiona and its partners operate according to the following principles:
- Transparency in identifying the root causes of problems.
- Cooperation should be conducted in good faith and with objectivity.
- Liability is assessed based on records, evidence, and the actual condition of the product.
- Comply with legal regulations and agreements between the parties.
- We prioritize protecting the legitimate rights of our customers and the reputation of the entire system.
3. Coffiona’s Responsibilities
Within its scope of operations, Coffiona is committed to:
3.1. Product Selection and Distribution
- Choose products with a clear origin.
- Collaborating with manufacturers and suppliers aligns with Coffiona’s quality-oriented approach.
- Provide honest and transparent product information.
3.2. Pre-shipment inspection
Within the scope of its operating conditions, Coffiona performs necessary checks before delivery, such as:
- Product types.
- Quantity.
- Outer packaging.
- The condition of the goods at the time of shipment.
3.3. Coordination in handling incidents when they occur
Upon receiving feedback about a product, Coffiona will:
- Receive information.
- Coordinate efforts to determine the cause.
- Contact the manufacturer or supplier when necessary.
- Propose appropriate solutions for each specific case.
4. Partner’s Responsibilities
Partners participating in the Coffiona system have the following responsibilities:
- Inspect the goods upon receipt.
- Store the product according to the instructions.
- Do not alter the packaging or product information without authorization.
- Do not continue distributing products showing signs of abnormality.
- Notify Coffiona promptly if you discover any product-related issues.
- Full cooperation is required during the verification and processing stages.
5. Scope of Responsibility
To ensure transparency, responsibility for the product is determined according to the following principles:
Coffion is responsible.
This includes matters within its scope of management as stipulated by law and agreements with partners, including product distribution, information provision, and coordination in handling arising issues.
Responsible party
This includes activities within its management scope such as warehousing, storage, post-receipt transportation, sales, customer consulting, and other independent business activities.
The manufacturer or supplier is responsible.
This includes matters that fall under the manufacturer’s responsibility as stipulated by law and commitments related to the product manufacturing process.
6. Principles for handling incidents when they occur
When product-related issues arise, Coffiona prioritizes the following procedure:
- Receive information.
- Gather documents and evidence.
- Verify the cause.
- Define the scope of responsibility of each party.
- Agree on an appropriate course of action.
The handling of the matter was carried out in a spirit of cooperation, objectivity, and in accordance with the law.
7. Applicable Terms
- Each partner is an independent business unit and is solely responsible for its own operations.
- Coffiona does not automatically assume responsibility for every incident until the cause has been fully investigated.
- The responsibilities of each party are determined based on legal provisions, agreements between the parties, and the actual circumstances of the case.
- This policy may be updated to reflect business practices and legal regulations in each period.
A message from Coffiona
A professional distribution system is not built on one party being responsible for everything , but on each party fulfilling its responsibilities well and cooperating when problems arise .
Coffiona is committed to working alongside its partners in receiving, verifying, and resolving product-related issues with transparency, responsibility, and long-term cooperation. We believe that clarity of responsibility not only protects the rights of all parties but also contributes to building customer trust and enhancing the Coffiona brand value.