Coffiona operates on a B2B (Business to Business) model with the goal of building a professional distribution system where distributors and dealers work together to develop the market.
We believe that a distribution system can only thrive in the long term when the rights of all parties are respected, policies are implemented transparently, and all members work towards the goal of sustainable development.
1. Purpose
This policy was developed to:
- Establish a unified nationwide distribution system.
- Ensuring the legitimate rights and interests of Coffiona and its partners.
- Create an environment of transparent, stable, and long-term cooperation.
- Restrict unfair competition within the distribution system.
2. Principles of Distribution
Coffiona conducts its distribution activities according to the following principles:
- Focus on the B2B model.
- There is no intention to develop a retail system that competes with dealerships.
- Distribution is based on equal cooperation and transparency.
- Encourage partners to develop markets according to their capabilities.
- Respect the legitimate rights of the entire distribution system.
3. Coffiona’s distribution policy
3.1. Distribution Model
Coffiona focuses on the following activities:
- Importing and developing sources of goods.
- Manufactured and OEM under the Coffiona brand.
- Distributing products to dealers, distributors, and business partners.
Coffiona does not aim for direct retail sales to compete with the dealership system .
3.2. The Forcoffee.vn system
Forcoffee.vn is a sales support platform built by Coffiona specifically for its distribution system.
Partners may use this platform in accordance with Coffiona’s policy to:
- Introducing the product.
- Brand promotion.
- Reaching out to customers.
- Expand business opportunities.
Forcoffee.vn was created to support the operations of distributors, not to compete with them .
3.3. Market Development
Coffiona encourages its partners to be proactive:
- Develop new customers.
- Build a business network.
- Expand the market based on capabilities.
- Increase the value of services for customers.
Coffiona has always prioritized building long-term partnerships over short-term competition.
3.4. Support for the distribution system
Within its resources, Coffiona supports its partners step by step through:
- Product information.
- Sales materials.
- Media image.
- Product knowledge training.
- Sharing experiences in business management, accounting, taxation, and law.
The level of support may vary depending on the program or the time period.
4. Partner’s Responsibilities
Partners participating in the Coffiona system need:
- Conducting business in accordance with the law.
- Provide truthful information throughout the collaboration process.
- We do not trade in counterfeit, fake, or goods of unknown origin.
- Do not use the Coffiona brand in violation of regulations.
- Do not engage in any actions that could damage the reputation of the distribution system.
- Collaborate with Coffiona in customer service and problem resolution.
5. Principles for handling arising issues
When problems arise in the distribution process, Coffiona prioritizes:
- Direct communication.
- Verify all information.
- Respect the legitimate rights and interests of all parties.
- The solution should be reached through long-term cooperation.
For fraudulent activities, product counterfeiting, brand counterfeiting, unfair competition, providing false information, or actions that damage the system’s reputation, Coffiona reserves the right to take necessary measures in accordance with its internal policies and legal regulations, including suspending or terminating cooperation when necessary.
6. Applicable Terms
- Each partner is an independent business unit and is solely responsible for its own operations.
- This policy applies to partners participating in Coffiona’s distribution system.
- Coffiona may adjust or update its policies to reflect its business operations and legal regulations from time to time. Changes will be announced through appropriate means.
A message from Coffiona
Coffiona did not build its distribution system to become the largest retailer.
We are building a system to create sustainable value together with our partners , where each dealer has the opportunity to grow alongside the growth of the Coffiona brand.
With a B2B focus, Coffiona is committed to continuing to invest in products, the supply chain, the Forcoffee.vn platform , and support programs to help its distribution system operate more efficiently, professionally, and stably.