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Product quality policy

Partnering with others – Consistent quality is the foundation of growth.

For Coffiona, product quality is not just a standard for each batch, but also the foundation of the reputation of the entire distribution system.

We understand that customer trust is built on stable products with clear origins and quality control at every stage of the supply chain. Therefore, Coffiona always focuses on selecting suppliers, controlling quality, and continuously improving to deliver products that meet market demands.

1. Purpose

This policy was developed to:

  • Establish product quality control principles within the Coffiona system.
  • Protecting the interests of partners and customers.
  • Enhance the reputation of the Coffiona brand.
  • Building a sustainable distribution system based on quality.

2. Principles of product quality

Coffiona conducts its business based on the following principles:

  • Choose products with a clear origin.
  • Prioritize suppliers that meet quality standards appropriate for each product line.
  • Provide honest and transparent information about the product.
  • Do not trade in products of unknown origin or that do not meet legal requirements.
  • Continuously improving the quality of products and services.

3. Coffiona’s Commitment

3.1. Product Origin

Coffiona prioritizes collaboration with producers, sourcing regions, and suppliers with clear origins, meeting quality requirements for each product group.

3.2. Quality Control

Before introducing products into the distribution system, Coffiona checks and verifies necessary information such as:

  • Origin and source.
  • Product profile (if available).
  • Product packaging and labeling.
  • Product condition upon receipt into warehouse.

The inspections are conducted to the extent appropriate to the characteristics of each product type and Coffiona’s business conditions.

3.3. Information Transparency

Coffiona always strives to provide comprehensive product information, including:

  • Product name.
  • Source.
  • Ingredients (if any).
  • Storage instructions.
  • Instructions for use.
  • Other necessary information as required.

3.4. Quality Improvement

Coffiona always listens to feedback from partners and customers in order to:

  • Complete the product.
  • Improve the quality of service.
  • Improve the distribution process.
  • Develop products that are better suited to market needs.

4. Partner’s Responsibilities

To ensure product quality throughout the system, partners need to:

  • Store the product according to the manufacturer’s or Coffiona’s instructions.
  • Check the condition of the goods upon receipt.
  • Notify Coffiona immediately if you notice any unusual signs.
  • Do not alter the packaging, labels, or product information without authorization.
  • Do not sell products that show signs of damage or are of substandard quality.

5. Principles for handling quality issues

When Coffiona detects any signs of quality issues in a product, it will coordinate with its partners to:

  • Receive information.
  • Verify the cause.
  • Check the product’s documentation and condition.
  • Assess the responsibilities of each party.
  • Propose appropriate solutions for each case.

During the verification process, Coffiona encourages all parties to refrain from drawing conclusions or publishing information before sufficient evidence is available, in order to ensure objectivity and minimize any potential damage to the reputation of the parties involved.

6. Applicable Terms

  • This policy applies to products distributed by Coffiona.
  • Product quality is affected by many factors such as the production process, transportation, storage, preservation, and usage.
  • Coffiona is responsible for the content under its management in accordance with the law and agreements with partners.
  • The partner is responsible for properly implementing the procedures for storing, selling, and distributing the products after receiving them.

A message from Coffiona

Quality is not only created by a good product but also maintained by a system of shared responsibility .

Coffiona is committed to continuously improving its supply chain, quality control processes, and services to build trust with customers alongside our partners . We believe that a sustainable distribution system always begins with transparent products, consistent quality, and responsible cooperation among all parties .