{"id":26900,"date":"2020-02-09T22:13:05","date_gmt":"2020-02-09T15:13:05","guid":{"rendered":"https:\/\/coffiona.vn\/gioi-thieu\/"},"modified":"2026-10-06T08:38:45","modified_gmt":"2026-10-06T01:38:45","slug":"gioi-thieu","status":"publish","type":"page","link":"https:\/\/coffiona.vn\/en\/gioi-thieu\/","title":{"rendered":"About Us"},"content":{"rendered":"\t\t
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Coffiona is a Vietnamese coffee brand operating as a brand owner and distributor, specializing in convenient at-home coffee, roasted coffee, and coffee solutions for domestic and international markets.<\/p>

We develop Coffiona-branded products based on our own standards. At the same time, we select and distribute established coffee brands, providing partners and consumers with quality, transparent, and sustainable choices.<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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WHO IS COFFIONA?<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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COFFIONA IS A B2B-ORIENTED COFFEE DISTRIBUTION ECOSYSTEM.<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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Coffiona connects suppliers, producers, and coffee brands with a network of dealers, distributors, and business partners. We aim to build a long-term distribution system where Coffiona\u2019s growth goes hand in hand with the growth of our partners.<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\tDEVELOP COFFIONA PRODUCTS\t\t<\/h5>\n\t\n\t\n\t\t
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Build and develop quality coffee products under the Coffiona brand.<\/p>\t\t<\/div>\n\t\n\t<\/div>\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t

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\n\t\t\tDEVELOP SUPPLY SOURCES\t\t<\/h5>\n\t\n\t\n\t\t
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Partner with producers, coffee roasters, and contract manufacturers that meet Coffiona\u2019s standards.<\/p>\t\t<\/div>\n\t\n\t<\/div>\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t

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\n\t\t\tDISTRIBUTE COFFEE PRODUCTS\t\t<\/h5>\n\t\n\t\n\t\t
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Distribute Coffiona products and collaborate with suitable coffee brands.<\/p>\t\t<\/div>\n\t\n\t<\/div>\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t

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\n\t\t\tCONNECT WITH MARKETS\t\t<\/h5>\n\t\n\t\n\t\t
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Develop a B2B network of dealers and distributors while gradually expanding into international markets.<\/p>\t\t<\/div>\n\t\n\t<\/div>\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t

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COFFIONA\u2019S POSITION IN THE COFFEE VALUE CHAIN<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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COFFIONA POSITIONS ITSELF AS A CONNECTION POINT BETWEEN SUPPLY \u2013 PRODUCTS \u2013 DISTRIBUTION NETWORK \u2013 MARKET, WHILE ALSO ACTING AS A BRAND OWNER AND DISTRIBUTOR.<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t
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Coffiona proactively researches market demand, develops products, and builds coffee product lines under the Coffiona brand.<\/p>

As a brand owner, Coffiona focuses on:<\/p>

  • Developing product concepts and positioning<\/li>
  • Selecting target segments and markets<\/li>
  • Establishing quality standards<\/li>
  • Selecting and partnering with suitable manufacturers<\/li>
  • Developing the brand and distribution network<\/li><\/ul>

    Coffiona may partner with specialized manufacturers to produce products according to established standards. Coffiona remains responsible for product quality, brand positioning, and the long-term development of its products in the market.<\/p>\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t

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    In addition to its own branded products, Coffiona partners with coffee producers and brands to bring suitable products into its distribution network.<\/p>

    Products are selected based on:<\/p>

    • Product quality and consistency<\/li>
    • Long-term supply capacity<\/li>
    • Suitable commercial policies<\/li>
    • Market development potential<\/li>
    • Ability to create value for dealers and distributors<\/li><\/ul>

      Through this approach, Coffiona gradually builds a diversified product portfolio, helping distribution partners access suitable products through an integrated B2B partnership network.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t

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      BUILDING AND DEVELOPING THE DISTRIBUTION NETWORK<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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      Coffiona focuses on building a B2B coffee distribution network capable of connecting supply sources with the market in a stable and sustainable way.<\/p>

      Our activities cover the entire process, from sourcing and product development to building the distribution network and expanding market reach.<\/p>

      Coffiona focuses on four core activities:<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tSupply development: identifying, selecting, and partnering with suitable producers, coffee roasters, and brands.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tProduct development: developing Coffiona-branded products and selecting promising products for inclusion in the distribution network.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tDistribution network development: building a network of dealers, distributors, and B2B business partners.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
      • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tMarket development: expanding access to the domestic market while gradually connecting with export opportunities.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t
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        SUPPORTING DEALERS AND DISTRIBUTION PARTNERS<\/div>\t\t\t\t<\/div>\n\t\t\t\t
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        Coffiona is built to serve the B2B market. We do not focus on direct retail sales, but instead develop supply sources and business partnerships to support our partners.<\/p>

        Coffiona\u2019s partner network includes:<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

        \n\t\t\t\t\t\t\t
          \n\t\t\t\t\t\t\t
        • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tCoffee dealers \u2013 direct partners developing local markets in their respective areas.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
        • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tDistributors \u2013 businesses with the capability to organize sales activities and develop distribution networks.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
        • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tCoffee shops and coffee businesses \u2013 partners seeking a stable supply of coffee products for their business operations.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
        • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tBusinesses and commercial partners \u2013 organizations seeking cooperation in sourcing, products, or market development.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
          \n\t\t\t\t\t\t\t\t\t\t\t\t
          \r\n\t\t\t\t\t\t

          Coffiona aims to build relationships in which suppliers, Coffiona, dealers, and distributors participate together in a value chain with long-term growth potential.<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

          \n\t\t\t
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          <\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t
          \r\n\t\t\t\t\t
          \r\n\t\t\t\t
          \n\t\t\t\t\t
          MORE THAN A DISTRIBUTOR<\/div>\t\t\t\t<\/div>\n\t\t\t\t
          \n\t\t\t\t\t
          COFFIONA GROWS WHEN OUR PARTNERS GROW.<\/div>\t\t\t\t<\/div>\n\t\t\t\t
          \n\t\t\t\t\t\t\t\t\t\t\t\t
          \r\n\t\t\t\t\t\t

          Coffiona does not view dealers and distributors simply as customers purchasing products. We see them as partners in developing markets and creating long-term value.<\/p>

          Therefore, in addition to building stable supply sources and suitable distribution policies, Coffiona gradually develops resources that help partners strengthen their business capabilities and achieve sustainable growth.<\/p>

          We do not seek short-term transactions. Coffiona aims to build a long-term network where all parties grow together. Coffiona is committed to transparent cooperation, respecting the interests of partners, protecting brand value, and continuously developing resources to support the distribution network.<\/p>

          As each dealer and distributor becomes stronger, the entire Coffiona ecosystem becomes stronger as well.<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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          \n\t\t\t\t\t<\/div>\n\t\n\t
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          <\/div>\n\n\t\t\t\t
          \n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t
          \n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t
          \n\t\t\t\t\t\t\t\t\t\n\t\t\t\t
          \n\t\t\t\t\tCOFFEE SUPPLY & PRODUCTS\t\t\t\t<\/h5>\n\n\t\t\t\n\n\t\t\t\n\t\t\t\t
          \n\t\t\t\t\t

          Build stable supply sources, suitable product portfolios, and long-term business opportunities for coffee products.<\/p>\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t

          \n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\n\n\t<\/div>\n\n\t\n\t\t
          \n\t\t\t\t<\/div>\n\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
          \n\t\t\t
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          \n\t\t\t\t\t\n
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          \n\t\t\t\t\t<\/div>\n\t\n\t
          \n\n\t\t\t\n\n\t\t\t\t\t\t\t
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          <\/div>\n\n\t\t\t\t
          \n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t
          \n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t
          \n\t\t\t\t\t\t\t\t\t\n\t\t\t\t
          \n\t\t\t\t\tDISTRIBUTION CHANNELS & COFFEE PRODUCTS\t\t\t\t<\/h5>\n\n\t\t\t\n\n\t\t\t\n\t\t\t\t
          \n\t\t\t\t\t

          Support partners in expanding customer reach and developing markets through appropriate distribution channels.<\/p>\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t

          \n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\n\n\t<\/div>\n\n\t\n\t\t
          \n\t\t\t\t<\/div>\n\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
          \n\t\t\t
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          \n\t\t\t\t\t<\/div>\n\t\n\t
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          <\/div>\n\n\t\t\t\t
          \n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t
          \n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t
          \n\t\t\t\t\t\t\t\t\t\n\t\t\t\t
          \n\t\t\t\t\tBUSINESS KNOWLEDGE & CAPABILITIES\t\t\t\t<\/h5>\n\n\t\t\t\n\n\t\t\t\n\t\t\t\t
          \n\t\t\t\t\t

          Share insights, experience, and resources to help partners strengthen management capabilities and maintain effective business operations.<\/p>\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t

          \n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\n\n\t<\/div>\n\n\t\n\t\t
          \n\t\t\t\t<\/div>\n\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
          \n\t\t\t
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          \n\t\t\t\t\t<\/div>\n\t\n\t
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          <\/div>\n\n\t\t\t\t
          \n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t
          \n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\n\t\t\t
          \n\t\t\t\t\t\t\t\t\t\n\t\t\t\t
          \n\t\t\t\t\tSUPPORTING SUSTAINABLE GROWTH\t\t\t\t<\/h5>\n\n\t\t\t\n\n\t\t\t\n\t\t\t\t
          \n\t\t\t\t\t

          Help partners access essential knowledge in legal, accounting, tax, and long-term business development matters.<\/p>\t\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t\t

          \n\t\t\t\t\n\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\n\n\t<\/div>\n\n\t\n\t\t
          \n\t\t\t\t<\/div>\n\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t
          \r\n\t\t\t\t\t\t
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          \n\t\t\t\t\t\t
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          COFFIONA\u2019S DEVELOPMENT VISION<\/div>\t\t\t\t<\/div>\n\t\t\t\t
          \n\t\t\t\t\t\t\t\t\t\t\t\t
          \r\n\t\t\t\t\t\t

          Coffiona aims to build a coffee distribution ecosystem capable of connecting Vietnamese supply sources with a nationwide network of dealers, distributors, and markets, while gradually expanding its connections with international markets.<\/p>

          We pursue a phased development strategy, using supply capabilities, product quality, and the strength of our partner network as the foundation for long-term expansion.<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t

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          \n\t\t<\/span>\n\t<\/div>\n\n\t
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          \n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t
          \n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<\/div>\n\n\t
          \n\t\t<\/span>\n\t<\/div>\n\n<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t
          \n\t\t\t\t\t\t
          \n\t\n\t\t
          \n\t\t\tBUILD A STRONG FOUNDATION IN VIETNAM\t\t<\/h5>\n\t\n\t\n\t\t
          \n\t\t\t

          Develop supply sources, product portfolios, and a nationwide network of dealers and distributors.<\/p>\t\t<\/div>\n\t\n\t<\/div>\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t

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          \n\t\t<\/span>\n\t<\/div>\n\n\t
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          <\/div>\n\n\t\t\t\t
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          \n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<\/div>\n\n\t
          \n\t\t<\/span>\n\t<\/div>\n\n<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t
          \n\t\t\t\t\t\t
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          \n\t\t\tDEVELOP THE BRAND & DISTRIBUTION CAPABILITIES\t\t<\/h5>\n\t\n\t\n\t\t
          \n\t\t\t

          Gradually develop Coffiona-branded products while expanding partnerships with suitable producers and coffee brands to build a competitive product portfolio.<\/p>\t\t<\/div>\n\t\n\t<\/div>\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t\t\t

          \n\n\t\t\t\n\t\t\t\t
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          \n\t\t<\/span>\n\t<\/div>\n\n\t
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          <\/div>\n\n\t\t\t\t
          \n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t
          \n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/i>\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t\n\t\t\t<\/div>\n\n\t
          \n\t\t<\/span>\n\t<\/div>\n\n<\/div>\n\n\t\t\t\t\t\n\t\t\t\t\t
          \n\t\t\t\t\t\t
          \n\t\n\t\t
          \n\t\t\tCONNECT WITH INTERNATIONAL MARKETS\t\t<\/h5>\n\t\n\t\n\t\t
          \n\t\t\t

          Building on the capabilities established in Vietnam, Coffiona aims to connect coffee products and supply sources with international partners, gradually participating more deeply in the global coffee supply and distribution chain.<\/p>\t\t<\/div>\n\t\n\t<\/div>\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

          \n\t\t\t\t\t\t\t\t\t\t\t\t
          \r\n\t\t\t\t\t\t

          From a distribution network in Vietnam, Coffiona aims to become a bridge connecting supply sources, brands, distribution partners, and markets \u2014 where every participant creates value and grows together.<\/p>\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div><\/div>\r\n\t\t<\/section>\r\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

          Coffiona is a Vietnamese coffee brand operating as a brand owner and distributor, specializing in convenient at-home coffee, roasted coffee,…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-fullwidth.php","meta":{"footnotes":""},"class_list":["post-26900","page","type-page","status-publish"],"yoast_head":"\nH\u1ec7 sinh th\u00e1i ph\u00e2n ph\u1ed1i c\u00e0 ph\u00ea to\u00e0n qu\u1ed1c | Coffiona<\/title>\n<meta name=\"description\" content=\"H\u1ec7 sinh th\u00e1i ph\u00e2n ph\u1ed1i c\u00e0 ph\u00ea B2B c\u1ee7a Coffiona k\u1ebft n\u1ed1i nh\u00e0 s\u1ea3n xu\u1ea5t, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ea1i l\u00fd, c\u00f9ng ph\u00e1t tri\u1ec3n chu\u1ed7i gi\u00e1 tr\u1ecb c\u00e0 ph\u00ea b\u1ec1n v\u1eefng.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coffiona.vn\/gioi-thieu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About Us\" \/>\n<meta property=\"og:description\" content=\"H\u1ec7 sinh th\u00e1i ph\u00e2n ph\u1ed1i c\u00e0 ph\u00ea B2B c\u1ee7a Coffiona k\u1ebft n\u1ed1i nh\u00e0 s\u1ea3n xu\u1ea5t, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ea1i l\u00fd, c\u00f9ng ph\u00e1t tri\u1ec3n chu\u1ed7i gi\u00e1 tr\u1ecb c\u00e0 ph\u00ea b\u1ec1n v\u1eefng.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/coffiona.vn\/gioi-thieu\/\" \/>\n<meta property=\"og:site_name\" content=\"Coffiona | H\u1ec7 sinh th\u00e1i ph\u00e2n ph\u1ed1i c\u00e0 ph\u00ea\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-06T01:38:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/coffiona.vn\/wp-content\/uploads\/2026\/03\/bg-coffiona.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"370\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/coffiona.vn\\\/gioi-thieu\\\/\",\"url\":\"https:\\\/\\\/coffiona.vn\\\/gioi-thieu\\\/\",\"name\":\"H\u1ec7 sinh th\u00e1i ph\u00e2n ph\u1ed1i c\u00e0 ph\u00ea to\u00e0n qu\u1ed1c | Coffiona\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/coffiona.vn\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/coffiona.vn\\\/gioi-thieu\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/coffiona.vn\\\/gioi-thieu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/coffiona.vn\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/bg-coffiona.png\",\"datePublished\":\"2020-02-09T15:13:05+00:00\",\"dateModified\":\"2026-10-06T01:38:45+00:00\",\"description\":\"H\u1ec7 sinh th\u00e1i ph\u00e2n ph\u1ed1i c\u00e0 ph\u00ea B2B c\u1ee7a Coffiona k\u1ebft n\u1ed1i nh\u00e0 s\u1ea3n xu\u1ea5t, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ea1i l\u00fd, c\u00f9ng ph\u00e1t tri\u1ec3n chu\u1ed7i gi\u00e1 tr\u1ecb c\u00e0 ph\u00ea b\u1ec1n v\u1eefng.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/coffiona.vn\\\/gioi-thieu\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/coffiona.vn\\\/gioi-thieu\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/coffiona.vn\\\/gioi-thieu\\\/#primaryimage\",\"url\":\"https:\\\/\\\/coffiona.vn\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/bg-coffiona.png\",\"contentUrl\":\"https:\\\/\\\/coffiona.vn\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/bg-coffiona.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/coffiona.vn\\\/gioi-thieu\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/coffiona.vn\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"About Us\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/coffiona.vn\\\/#website\",\"url\":\"https:\\\/\\\/coffiona.vn\\\/\",\"name\":\"Coffiona | H\u1ec7 sinh th\u00e1i ph\u00e2n ph\u1ed1i c\u00e0 ph\u00ea\",\"description\":\"K\u1ebft n\u1ed1i ngu\u1ed3n h\u00e0ng - 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