{"id":26759,"date":"2026-07-27T11:30:27","date_gmt":"2026-07-27T04:30:27","guid":{"rendered":"https:\/\/coffiona.vn\/chinh-sach-hop-tac\/"},"modified":"2026-09-25T15:38:16","modified_gmt":"2026-09-25T08:38:16","slug":"chinh-sach-hop-tac","status":"publish","type":"page","link":"https:\/\/coffiona.vn\/en\/chinh-sach-hop-tac\/","title":{"rendered":"Cooperation policy"},"content":{"rendered":"
\n

Each new dealership represents a step forward for Coffiona.<\/p>\n

That is why, from its inception, Coffiona chose the B2B (Business to Business) model , focusing on importing, developing, manufacturing, and OEM under the Coffiona brand, while building a nationwide distribution system.<\/p>\n

Unlike the business-to-consumer (B2C) retail model, Coffiona does not aim for retail competition with distributors within the system . We focus our investment on products, branding, supply chains, the Forcoffee.vn platform , and support programs to help our business partners operate effectively and achieve long-term growth.<\/p>\n

For Coffiona, partners are not just customers, but also companions on the journey to building a professional, transparent, and sustainable distribution system.<\/p><\/blockquote>\n

1. Purpose<\/h2>\n

This policy was developed to:<\/strong><\/p>\n

    \n
  • Establish principles of transparent cooperation between Coffiona and its partners.<\/li>\n
  • Build a stable and long-term B2B distribution system.<\/li>\n
  • Ensuring the legitimate rights and interests of all parties.<\/li>\n
  • Creating a professional collaborative environment, sharing opportunities, and fostering mutual growth.<\/li>\n<\/ul>\n

    2. Principles of Cooperation<\/h3>\n

    Coffiona and its partners are working towards the following principles:<\/p>\n

      \n
    • Cooperation should be based on honesty, transparency, and mutual respect.<\/li>\n
    • Comply with the law and agreements between the parties.<\/li>\n
    • Let’s work together to build and protect the reputation of the Coffiona brand.<\/li>\n
    • Prioritize the sustainable development of the entire system.<\/li>\n
    • Long-term partnership based on mutual benefit.<\/li>\n<\/ul>\n

      3. Coffiona partners with its clients.<\/h3>\n

      3.1. Product Development<\/strong><\/p>\n

      Coffiona focuses on building a stable supply chain, ensuring products have clear origins, and gradually developing product lines under the Coffiona brand as well as OEM products to meet the diverse needs of the market.<\/p>\n

      3.2. Developing the distribution system<\/strong><\/p>\n

      Coffiona operates on a B2B model and does not aim to compete in retail sales with other dealers in the system.<\/p>\n

      Partners are eligible to join Coffiona’s distribution network and use the Forcoffee.vn platform free of charge, according to Coffiona’s policy, to promote products, expand customer reach, and develop the market.<\/p>\n

      Forcoffee.vn was built to support the distribution system , not to compete with dealers.<\/p>\n

      3.3. Marketing and Brand Support<\/strong><\/p>\n

      Within the limits of its resources, Coffiona is gradually investing and sharing:<\/p>\n

        \n
      • Brand image.<\/li>\n
      • Sales materials.<\/li>\n
      • Media content.<\/li>\n
      • Product information.<\/li>\n
      • Appropriate promotional programs.<\/li>\n<\/ul>\n

        Our aim is to help our partners improve business efficiency and increase brand value.<\/p>\n

        3.4. Sharing business management knowledge<\/strong><\/p>\n

        One of Coffiona’s distinguishing values is its willingness to share its expertise on:<\/p>\n

          \n
        • Accountant.<\/li>\n
        • Tax.<\/li>\n
        • Business law.<\/li>\n
        • Business administration.<\/li>\n
        • Managing risks in business operations.<\/li>\n<\/ul>\n

          These contents are shared with the aim of supporting partners in enhancing their governance capacity and sustainable development.<\/p>\n

          4. Partner’s Responsibilities<\/h3>\n

          To build a professional distribution system, partners need:<\/p>\n

            \n
          • Conduct business honestly and in compliance with the law.<\/li>\n
          • Provide accurate information throughout the collaboration process.<\/li>\n
          • Protecting the reputation and image of the Coffiona brand.<\/li>\n
          • We do not trade in counterfeit goods, imitation products, or products of unknown origin.<\/li>\n
          • Do not use Coffiona’s name, logo, images, or materials in violation of regulations.<\/li>\n
          • Collaborate with Coffiona in resolving any issues that arise related to the product or customer.<\/li>\n<\/ul>\n

            5. Principles for handling arising issues<\/h2>\n

            Coffiona always prioritizes resolving issues in a spirit of cooperation and mutual respect.<\/p>\n

            When a complaint or dispute arises, the parties need to:<\/p>\n

              \n
            • Let’s discuss this directly to clarify the issue.<\/li>\n
            • Provide all relevant information and evidence.<\/li>\n
            • Let’s work together to find a suitable solution based on goodwill and in accordance with the law.<\/li>\n<\/ul>\n

              Coffiona encourages all parties to complete the verification process before publicly sharing information on social media or other media outlets.<\/p>\n

              For intentional acts of fraud, misuse of the Coffiona brand, provision of false information, damage to the system’s reputation, or inappropriate pressure tactics during the resolution of a case, Coffiona reserves the right to take necessary measures such as suspending or terminating cooperation, refusing support programs, and exercising other legal rights as prescribed by law.<\/p>\n

              6. Limit the scope of support<\/h3>\n

              Coffiona always aims to support its partners in their business development.<\/p>\n

              However:<\/strong><\/p>\n

                \n
              • Each partner is an independent business unit and is solely responsible for its own operations.<\/li>\n
              • The information shared regarding products, accounting, taxes, law, and business management is for informational purposes only and does not replace professional advice for specific situations.<\/li>\n
              • Coffiona is not responsible for business decisions or legal and financial obligations arising from the activities of its partners.<\/li>\n<\/ul>\n

                7. Coffiona’s Commitment<\/h3>\n

                Coffiona believes that a strong distribution system is not built on competition between distributors and dealers, but on trust, transparency, and a spirit of long-term partnership .<\/p>\n

                With a B2B focus, Coffiona will continue to invest in:<\/strong><\/p>\n

                  \n
                • Product and brand development.<\/li>\n
                • Expand supply chains both domestically and internationally.<\/li>\n
                • Forcoffee.vn platform specifically for our distribution system.<\/li>\n
                • Sharing knowledge on accounting, taxation, law, and business management within our areas of expertise.<\/li>\n
                • Building a professional collaborative environment where all partners have the opportunity for sustainable development.<\/li>\n<\/ul>\n

                  Coffiona offers more than just products. We aspire to be a trusted partner, working with our clients to build a professional, efficient, and sustainable B2B distribution system.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

                  Each new dealership represents a step forward for Coffiona. 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